Rebirth: The Successful Rebrand of Kia
How Kia went from average to borderline luxury
Published in
5 min readAug 9, 2023
Once upon a time, a Kia was a simple, family car; nothing extraordinary or covetable. The vehicles donned a simple logo; the word Kia written inside a wide circle. The most interesting about the logo was the missing horizontal line from the capital A.
